Your Amazon shopping cart could soon include a late-model used car from Hertz. The rental-car company has started selling its used vehicles directly to consumers through the online giant.Hertz shares soared as much as 17% on Wednesday after the company said it would sell its used cars on Amazon’s automotive marketplace.

The partnership gives Hertz, known for its car rentals, more visibility and a potential profit boost for its auto sales business.

Hertz Global Holdings said on Wednesday its car sales unit was partnering with Amazon.com's automotive retail platform, Amazon Autos, to sell pre-owned vehicles, sending the car rental company's shares up 7% in early trading.