The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Google follows in Apple's footsteps by nixing support for physical SIM cards from its US Pixel 10 phones. The company says most US Pixel owners already use eSIM.

Google's updates to the Pixel 10 line allow it to showcase what its latest AI technology can do when enhanced by the Tensor G5 processor, an upgrade to the company's custom silicon designed for the AI experience.