Zoe Kravitz and Austin Butler’s dating rumors have been making headlines, but the romance is reportedly part of a strategic publicity stunt. Tied to their film “Caught Stealing” rollout, Kravitz and Butler’s relationship is purely “business.

Fans freaked over the viral video, with many pointing out that Kravitz’s close friend Taylor Swift dated Styles between 2012 and 2013.

Their steamy new movie, ‘Caught Stealing,’ is set in the ’90s but their press-tour style is pure ’00s. All that’s missing are vials of each other’s blood.