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Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
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Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...
Starbucks to close all pickup-only stores, including these in MA. See locations.
Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks CEO Brian Niccol: We want to build back a better Starbucks
Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...
Starbucks shares rise as CEO Niccol's turnaround efforts gain traction
(Reuters) -Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled ...
Starbucks CEO Brian Niccol Makes Bold Promise
Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...
Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...