Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its 'old-timer' character.

Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.