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Cracker Barrel Stock Plunges

MarketWatch on MSN · 56m

Cracker Barrel’s logo change sparks fury, online and on Wall Street

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.

CBS News on MSN · 46m

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

Cracker Barrel Stock Plunges After New Logo Sparks Controversy

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern hospitality by loyal fans. The rebrand, including a modern logo without Uncle Herschel and the barrel,

1hon MSN

Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding ...

15hon MSN

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

21h

Cracker Barrel's new logo causes controversy; chain plans pop-up store in Meatpacking District Thursday

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.

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