(CNN)– ESPN’s new direct-to-consumer streaming service is now available. The sports broadcasting network made the name easy to remember, it’s called ESPN. The service and network is owned by Disney. It hopes sports fans who don’t get its over-the-air product take advantage of the streaming option.

Disney’s long-awaited ESPN streaming launch marks the end of cable’s last anchor, signaling a new era where live sports, led by the NFL, are shifting to a fragmented, streaming-first future.