Tom Rogers, Former NBC Cable President and Newsweek Editor-at-Large, joins 'Closing Bell Overtime' with reaction to Disney's latest push into sports streaming with the ESPN app.

That may sound like a lot of fanfare, but ESPN’s new direct-to-consumer service has launched with much less of a circus than a media industry watcher might have expected one, three, even five years ago. That’s because ESPN is releasing a revolutionary new project that it doesn’t really want you to buy.