Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.

The southern "country" style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season as part of its "All the More" campaign, Cracker Barrel announced in an Aug. 19 news release. The company is partnering with country music artist Jordan Davis for the initiative.

Cracker Barrel CEO Julie Masino talks tariffs, value on the restaurant menu and the response to the newly redesigned stores, logo and restaurants.

Cracker Barrel (Nasdaq: CBRL), the beloved restaurant and retail brand known for serving up more than a meal, today launched a new fall menu creative campaign that celebrates more than 55 years of country hospitality and positions the iconic American brand for the future.

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the iconic American brand for the future."

To celebrate its 55th anniversary, the popular restaurant chain is partnering with an award-winning country musician.

Cracker Barrel, the Southern restaurant chain known for its chicken and dumplings, front porch rocking chairs and general store-meets-diner aesthetic, is rolling into New York City with a pop-up that promises a full-on “taste of country” in the heart of the Meatpacking District.

The newly branded Cracker Barrel restaurant chain is hosting a Thursday event featuring country singer Jordan Davis in the Meatpacking District.