The campaign for the brand's first color cosmetics collection, debuting in China on Wednesday, will feature Hoyeon.

La Beauté debuts with lipsticks (55 to be exact), balms and eye shadow palettes. It’s an intentional trio, as their construction mirrors that of trunk-making, in this instance with a “McGrath twist” according to a release.

Louis Vuitton's new makeup line, with Pat McGrath as creative director, is officially here. Here's a review of the collection, plus