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How McDonald's big bet on Pokémon cards ended with 24 hours of grown men fighting, pigeons snapping up fries, and scalpers cashing in

McDonald's Japan's Pokémon Happy Meal launch had it all — scalpers, grown men brawling, and pigeons feasting on fries.

McDonald’s Just Announced a Massively Successful Promotion That Customers Loved. Then Disaster Struck

Sure enough, McDonald’s launched a promotion over the last few days in which every McDonald’s Happy Set came with two limited-edition Pokemon cards — and customers loved the idea. Then, disaster ...

Una promoción de cartas Pokémon en Cajitas Felices de McDonald’s Japón termina mal

La cadena de comida chatarra McDonald’s Japón canceló una campaña de Cajita Feliz que incluía codiciadas cartas de Pokémon y ...
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McDonald's takes action against customers who throw out Happy Meals and keep the toys

McDonald’s Japan faced backlash after resellers abandoned Happy Meal food during a Pokémon promotion. The company apologized ...
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McDonald's Issues Apology in Bad News for Pokémon Fans

McDonald's issues a formal apology for failing to implement measures to deal with scalpers and bulk buyers for its new ...
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"We sincerely apologize for not being able to meet the expectations of our customers."

McDonald's has announced the early end of a Happy Meal Pokémon card promotion in Japan, after the chain was swamped by fans ...