The Premier League didn’t sign who you might expect this summer. Instead of a star striker or record-breaking winger, it brought Microsoft onto the roster.

Microsoft and the Premier League have penned a huge five-year deal to transform the fan experience with the power of AI. Powered by tools such as Azure AI and Copilot, fans can get personalized content,

Microsoft AI is being used to enhance the Premier League app and other fan-facing experiences. (Premier League image) Microsoft announced a new strategic