South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

Some sports at South Carolina have actually been outfitted in years past by Nike — the very brand the Gamecocks are expected ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

For the first time since 2007, the Gamecocks will don a new athletics brand company officially making the switch from Under ...

South Carolina football and the entire athletic department are switching from Under Armour to Nike starting in 2026 for ...

The Gamecocks are the third SEC team to make a major uniform switch this offseason, joining fellow former Under Armour school ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to ...

Under Armour (UA) stock is diving after the company reported first quarter results that fell short of Wall Street's ...

Under Armour's North American struggles and weak guidance lead to a downgrade. Explore risks, potential upside, and why a ...