Studebaker is one of the great dead names of the auto industry. Founded in 1852, the company was forced for financial reasons to yield in 1954, by merging with Packard, and later go out of business in ...

What to do with such a rarity? If you had yourself a vehicle of such unique heritage, like a '37 Studebaker Coupe Express, for example, you'd probably be forced with the same quandary as Colorado's ...

Many of their utilitarian designs have certainly aged well, but styling was often at best an afterthought for many of the original hard working pickup trucks. Style is however something this rare 1937 ...