Last year saw ASMR catapult from a niche branding fad to one of the year’s biggest creative trends, becoming the focal point of US brewery Michelob’s Superbowl advert and major campaigns for Coke, ...
Brand agency Vault49 was tasked with translating the brain tingling quality of viral ASMR content into a visual identity for the media company Over the last couple of years, we’ve seen ASMR (also ...
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