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Playing games through streaming on Xbox could get even less appealing as the company is testing ads before gameplay sessions.

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

As if we haven't suffered enough ...

Jake Valentine is a Contributor at DualShockers with more than two decades of experience covering the video game industry. Since 2004, he has written about games across news, reviews, guides, lists, ...

LB Beistad is a writer and musician based in Nashville, TN. Her love of gaming began with her cousin introducing her to Banjo Kazooie and Jak and Daxter when she was five years old. It was love at ...

Adam Braunstein is a Contributor at DualShockers who has been covering games professionally since 2019. He primarily writes lists and features, with a focus on RPGs, JRPGs, action-adventure games, VR, ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Traditionally, in-game advertising involved static placements, such as signs or branded items embedded within a game’s environment. Think driving by an advertisement on a virtual billboard in a car ...

Mobile gamers already have to put up with numerous ads when trying to play on the go, but they may have to deal with the same issue in the future with console and PC games. Video game analyst Matthew ...