Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

FILE - The Amazon logo is seen, June 15, 2023, at the Vivatech show in Paris. Amazon.com is being added to the Dow Jones Industrial Average, joining Apple, Walt Disney, Walmart and other companies ...

Illustration picture shows the Amazon logo on the building of Amazon Logistics, in Antwerp, on Thursday 30 October 2025. BELGA PHOTO JONAS ROOSENS (Photo by JONAS ROOSENS / BELGA MAG / Belga via AFP) ...

Amazon is one of Earth's biggest employers. Interestingly, "Amazon" was not its original name. The company is home to a wide range of businesses. If you'd bought a single share of Amazon at its IPO, ...