American Apparel have delighted shoppers by relaunching their cult disco pants that were the noughties teenager's trouser of choice SINCE American Apparel's relaunch last month, noughties teens can ...

Charting the meteoric rise and fall of America’s fastest growing retailer in the late 2000s and early 2010s, Netflix’s Trainwreck: The Cult of American Apparel dropped on the streaming site on 1 July ...

When I started college in the early 2010s, one of my first friends was a well-dressed Hawaiian girl with Tumblr taste and a wardrobe full of disco pants that appeared frighteningly fashionable and ...

London - When in doubt on sizing, order down - this is the advice from the sales assistant in American Apparel. I am holding up a pair of disco pants, currently the store’s best-selling item and, ...

Thanks to TikTok, the obsession with ‘indie sleaze’ is back – and for those who actually lived through the scene in the noughties, American Apparel was a core part of the fashion at the time. One of ...

Let me set the scene for you: The year is 2014. It’s the middle of Barack Obama’s presidency, and everyone is discussing “The Oscar Selfie” and Pharell wearing “the hat.” You just got a text on your ...

Let me set the scene for you: The year is 2014. It’s the middle of Barack Obama’s presidency, and everyone is discussing “The Oscar Selfie” and Pharell wearing “the hat.” You just got a text on your ...