Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

BOSTON--(BUSINESS WIRE)--QSR International, the leading developer of qualitative data analysis (QDA) software, today announced the launch of the new NVivo, the latest version of its popular research ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

When discussing stock analysis, the numbers will likely be the 1st things that pop to mind. You will hear about concepts like price and earnings, return on assets, earnings before interest, taxes, ...

This is a preview. Log in through your library . Abstract Many interesting sociological questions pertain to how the association between two variables depends on a third variable. In sociological ...

Collecting qualitative customer data seems an obvious thing to do yet too many businesses miss doing so. It would help make sense of service experience. While us CRM types love facts and figures, ...

This workshop covers coding and development of themes: codes vs. themes, developing a code book, coding, establishing consensus, secondary coding, developing themes, arriving at findings, and ...