But Apple saved the best for last. The new MacBook Neo ad is not only delightfully playful, but it's also a technical marvel. Featuring a MacBook being, it appears, designed and created with bare ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple has wiped its entire archive of TikTok videos, and has instead been posting a series of short, surreal clips that seem designed to highlight the various colours of the new MacBook Neo. And if ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Macworld traces Apple’s Super Bowl history from the legendary 1984 Macintosh commercial directed by Ridley Scott to its current Apple Music halftime show sponsorship featuring Bad Bunny in 2026.

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...