The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable. Go Surf is the latest in Apple’s “Give the gift of go” series of ...

Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use ...

Several generations down the line, the Apple Watch has seemingly found its chief selling point as a life-saving health-focused wearable. But that doesn’t mean that there’s not room for a bit of fun, ...

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...

Apple today shared new Apple Watch ads on its YouTube channel, highlighting the water resistance, ECG, and sleep tracking capabilities of the Apple Watch Series 6. The short 38 second ads each focus ...

Apple's latest holiday ad is striking a chord with social media users, blending emotional storytelling with groundbreaking technology. Titled 'Heartstrings', the nearly two-minute ad centres on the ...

LAS VEGAS (Reuters) - Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this ...