With every new Apple product comes a new advertising campaign, so it’s no surprise that Cupertino’s already casting for a new campaign centered on the next iPhone. Now Engadget has confirmed it with ...

Apple released a new iPhone ad on Christmas Eve that focuses on the iPhone 15 Plus's long battery life. Tests after the iPhone 15 release in September showed that the iPhone 15 Plus is actually the ...

Apple has started to stoke demand for the Vision Pro headset with ‘Get Ready,’ a spot that evokes the original iPhone ad. On the same day that Apple announced it would start shipping its new Apple ...

A day after announcing the availability and pricing details of its first mixed reality headset — the Vision Pro — Apple has also released the first-ever video advertisement for the product. The quirky ...

This is the longest Apple ad in history. By, well, at least five hours. Photo: Apple Several Apple ads from the past year won awards at the U.K.’s long-running Design and Art Direction awards. D&AD is ...

Just one in 10 iPhone 17 buyers opted for Air in the early weeks of sales, a consumer survey found, with some users ...

Apple has built its reputation on cutting-edge devices and sleek design, but the company’s latest product is decidedly more low-tech.

Apple announced the new iPhone 17 lineup, including a new thin "Air" model. The new mobile operating system, iOS 26, is scheduled to be released on Sept. 15. Apple announced the launch of the newest ...