Apple’s new MacBook Neo starts at $599 with a Liquid Retina display, A18 Pro chip, and 16-hour battery life. But the 8GB RAM limit raises questions.

Could Apple unveil new MacBooks next month? We expect to see M5 chip updates soon with a budget MacBook and OLED MacBook Pros to follow later in the year.

Apple unveiled seven new products, including the iPhone 17e, M5 MacBooks, and the $599 MacBook Neo — its cheapest laptop ever.

The launch of the MacBook Neo just reshuffled Apple’s laptop pecking order. Here’s what separates the new budget Mac from the traditional "starter" Mac, the MacBook Air.

Apple Inc. last week made its most aggressive move into the budget laptop market in more than a decade, unveiling the MacBook Neo that will begin shipping Wednesday at a starting price of $599 — nearly half the cost of its next-cheapest laptop.

Apple has announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max. They bringing “game-changing performance and AI capabilities to the world’s best pro laptop,” according to John Ternus,

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Update, Sunday Feb. 8: This article has been updated with details on Apple’s MacBook Pro and launch details for the low-cost MacBook. Apple ...

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok. The company has been running a series of quirky ads on the video streaming platform,