B2B digital marketing agency DemandLab has debuted Insentric, an attribution tool to help enterprise and Fortune 2000 B2B brands measure the revenue impact across the buyer journey. The new tool, ...

DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints and ...

Podcast Attribution by LeadsRx, a marketing attribution platform, is a multitouch, cross-channel attribution solution designed to incorporate real-time podcast advertising data alongside other ...

Television attribution firm TVSquared has launched what it calls “an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative ...

A new attribution platform based on first-party data is being offered by Abacus Growth Agency Inc. The new tool, AbacusBI, measures newly acquired leads and re-opt-ins through a firm’s email or ...

Many marketing tools — ones that most B2B organizations already use — claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well ...

Following the rollout of iOS App Tracking Transparency protections that require developers to ask permission before tracking users' IDFA tags, Apple touted its own set of ad attribution tools that are ...