The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing.

It would be folly to think the B2C process, by comparison, is simplicity itself, a walk on the beach. The B2C marketer’s task is to reach — one-by-one — ever greater numbers, generate repeat and ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Sterling Commerce, a subsidiary of AT&T, said Feb. 4 that it is expanding its business-to-consumer strategy by integrating its multichannel selling and fulfillment solutions and adding new marketing ...