“Sex sells” has been a mantra in marketing for decades. As researchers who study consumer behavior, we’ve seen plenty of evidence to support it: Attractive models and spokespeople have been shown to ...

You’ve probably heard of the backfire effect, the strong tendency for people to dig in their heels when challenged, doubling down on their beliefs not just despite criticism but because of it. The ...

The backfire effect refers to a psychological phenomenon in which presenting new or contradictory information to individuals with pre-existing beliefs leads them to dig in on their existing beliefs.

Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a ...