I’ve been covering lifestyle content for over seven years. A good primer creates a smooth base, allowing for more seamless makeup application and all-day wear. The best primers for mature skin often ...

For women over 45, makeup isn't just a routine; it's a powerful tool. A swipe of lipstick or a touch of foundation can instantly boost confidence and make you feel put-together. But as our skin ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. 15 Best Drugstore Makeup Picks for Women Over 50, According to ...

Forbes contributors publish independent expert analyses and insights. I am a Forbes contributor covering beauty, culture and travel. Skin tints are everywhere — and for good reason. Today’s beauty ...

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means helping women understand how to look their best at every age. The 68-year-old ...

Facial cleansers for aging skin aren’t just about getting rid of dirt. They’re the first defense against dehydration, dullness, and fine lines. That’s because as you get older, your skin naturally ...