This story was initially published in The Creators — a newsletter about the people powering the creator economy. Get it sent to your inbox. “You could transform somebody through hair color and hair ...

At just 27, NYC's Brad Mondo has made a name for himself as one of the hair industry's most trusted expert voices. You might know him from the viral HAIRDRESSER REACTS videos on YouTube, where he has ...

In They’re Lit, Elite Daily highlights the men, trans, and nonbinary creators in the beauty industry who are busting through antiquated gender boundaries and proving beauty is, and always will be, for ...

We LOVE Brad and are so psyched he came to play, but was he? These cheap vs expensive hair products were pretty tough 😈 Let us know who else you want to come play in the comments!

Back in March and April, it seemed like we were only going to be home for a few weeks—not an entire year (or more). Now, it’s time to get serious about doing some smaller beauty services at home.

“I love hair masks, all year round but especially in the winter because of how dry it is,” says the YouTube sensation. “They’re really going to help you add more nutrition to your hair, smooth it out, ...

“Hearst Magazines and Verizon Media may earn commission or revenue on some items through the links below.” Brad Mondo loves a striking hair look, which he often uses to reflect—and also instigate—a ...

Ahead, Brad shares the nine common haircare mistakes you're probably making without even realising — and how to fix them in order to achieve your best hair ever. Lots of straighteners and curling ...