I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter. U.S. Bank has grown up, but with a key caveat: “We’re ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...

The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide ...

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- Medical Properties Trust, Inc. (MPW) today published a letter to shareholders from its Chairman, President, and Chief Executive Officer, Edward K. Aldag, Jr., ...