What makes Hi-Chew so special (other than its real-fruit flavor) is its double-layer design. The outside of the candy is soft ...

After a seven year hiatus, Cadbury Adams USA LLC has launched a new advertising campaign for Bubblicious. The campaign features NBA Rookie of the Year LeBron James, the first pro-athlete endorsement ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Mondelez is selling its gum business in the U.S. for $1.35 ...

Confectionery products maker Cadbury Adams today breaks an online viral marketing campaign to promote its Bubblicious chewing gum to kids ages 11 to 15. Using technology from Oddcast, Cadbury Adams ...

Last month fellow Sporked staffer Tyler Bowers and I were standing at the Perfetti Van Melle booth at the Sweets & Snacks Expo, talking about the Bubblicious bubble gum display. Naturally, the ...

Chicago-based snack food giant Mondelez International will sell its gum business, which includes brands such as Trident, Chiclets and Bubblicious, to the European gum and confectionary maker Perfetti ...

Testimony over a chewed piece of Blue Cotton Candy Bubblicious gum at Day 10 of the Aaron Hernandez trial helped reveal the defense's strategy. Piece of gum helps reveal defense's strategy; Day 10 of ...