CMO at Adsterra, with 10+ years of experience in marketing global brands. Gala is a judge in the International Performance Marketing Awards. Conventional wisdom says that to grow a business, you need ...

Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not ...

Sarasota, Florida (January 23, 2013) – Clickbooth, a performance-based online marketing company, has been named the #1 CPA Network of 2013 according to the recently published Revenue Performance ...

Marketing has always been an important tool for brands to reach their prospective customers. With the revolution in the digital space and rapid growth in technology, marketing has progressed from a ...

The vast majority of people underestimate how much demand there is for marketing services. In the United States alone, the industry for marketing consultants is worth more than $63 billion. That is ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Marketing involves selling and promoting a business or product. Accounting involves keeping financial records and maintaining financial accounts for a company. While the specifics of accounting and ...

Marketing has always been an important tool for brands to reach their prospective customers. With the revolution in the digital space and rapid growth in technology, marketing has progressed from a ...