Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...
Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 2024, narrowly surpassing AI at 55%. This is according to ...
NEW YORK and WASHINGTON —DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is ...
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DirecTV Advertising Launches DirecTV Elect, AI-Powered Digital Platform For CTV Political Ads
DirecTV Advertising has rolled out DirecTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences.
At launch, available endpoints include reporting, audiences, and conversions, with campaign management and creative APIs ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...
Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...
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