In the world of seemingly identical customer experience (CX) programs, differentiation is the unsung hero that can set your company apart from the competition. Kantar asserts in its company blog that ...

I’m pleased to report that the redesigned 2026 Mazda CX-5 still earns the description that many of us in this business gave its predecessor: “It’s the cheap crossover that doesn’t suck to drive.” But ...

It’s nothing new in the automotive industry for a carmaker to spin off a midsize two-row SUV from a same-sized three-row model. That’s essentially how we got the Honda Passport out of the Pilot, and ...

Customer experience (CX) programs that have been running for several years are often in a Catch-22: the program has lost buy-in because it is not perceived to produce actionable insights; however, ...

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. Mazda’s march toward luxury, transitioning its lineup from a purely ...

Mazda's CX-90 is all-new for 2024 and it's an impressively easygoing 8-passenger crossover. It's a great example of a Mazda: it just works. You can enjoy it and appreciate it without understanding ...