It’s often said that every business today is a software company. That’s not just because so many businesses across so many industries depend on system software and applications for their day-to-day ...

SAN FRANCISCO--(BUSINESS WIRE)--Channel Partners, the world's largest channel event brand, today announces the opening of applications for its prestigious MSP 501 list. The highly anticipated annual ...

SAN FRANCISCO--(BUSINESS WIRE)--Informa’s channel organization today announces registration for the 2025 Channel Partners Conference and Expo has opened for all IT and communications professionals ...

‘The transition to SaaS is going to drive a huge amount of revenue, which the channel is going to take more of,’ says PTC Senior Vice President and Channel Chief Stuart Heavyside. ‘We should see the ...

B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...

More often than not, most growing business typically use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...