Chevrolet has learned that brands must keep their heads on a swivel these days, so to speak. That's one lesson of its botched "Silverado Strong" promotion that was to take place during Game 5 of the ...

UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled. Michael Albano, Chevrolet Spokesperson issued the following statement: “Earlier this year Chevrolet launched ...

You might remember Chevrolet’s “Strong” ad. It featured real, working class Silverado owners and used Will Hoge’s song, “Strong.” Pretty harmless, right? The phrase “Boston Strong” was popularized ...

ST. LOUIS — Somebody knocked some sense into Chevrolet before Game 5 of the World Series. Inconceivably, Chevy was planning on capitalizing on the Boston Marathon terrorist bombings of April 15 that ...

Are you a print subscriber? Activate your account. By Phoebe Bain - 27 min 29 sec ago By Ad Age Staff - 29 min 25 sec ago By Garett Sloane - 4 hours 27 min ago By Tim Nudd - 4 hours 27 min ago 4 hours ...