Few fast-food chains are as dialed in on branding as KFC, so when developing a new marketing campaign, it's best to avoid treading all over their territory. Church's Chicken did the opposite of that, ...

In 1952 Church’s Fried Chicken-to-Go opened on Alamo Street in downtown San Antonio, selling only two-piece orders of fried chicken along with a roll for 49 cents. Founder George William Church Sr.

Church's Texas Chicken has returned to its signature original recipe for its chicken, according to a press release. "This is the recipe that started it all, now crafted just for you," Joe Guith, CEO ...

KFC has sued Church’s Texas Chicken in federal court, accusing the rival fast-food chain of violating its trademark rights in the phrase “Original Recipe.” KFC told the U.S. District Court for the ...

Church’s Texas Chicken announced a few weeks ago that it was bringing back its original recipe, initially created in 1952. One of its major competitors, however, has taken issue with its advertising ...

Church’s Texas Chicken‘s use of the words “Original Recipe” in its advertising has been hard for the Colonel to swallow. KFC filed a lawsuit after claiming a letter they sent on October 24 objecting ...