LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

Among the key findings from a recent churn reduction analysis pulled from entertainment technology and audience insights specialist TiVo’s Personalised Content Discovery Platform were that churn is ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real. Then, a few weeks later, Stripe notifications slow down. A customer cancels.

Retention is now the biggest challenge for live-service games, with even major hits struggling to keep players engaged long after launch.

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of customer churn ...

LONDON—Consumers who subscribe to streaming services to watch a particular show, then cancel, only to resubscribe later, make up 42% of U.S. TV viewers, according to a new survey from Ampere Analysis.

More than other premium streamers, Netflix maintains its customer base far better than newer and upcoming major CTV premium platforms -- as well as being comparable to traditional stable pay TV ...

The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is ...