NEW YORK —The Coalition for Innovative Media Measurement (CIMM) has announced strategic priorities for 2026 that aim to reinforce its commitment to advancing improvements, best practices, innovations ...

The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says ...

Formed in 2009, the CIMM is a is a non-partisan coalition focused on cultivating improvements, best practices and innovations ...

DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of ...

NEW YORK—There are a few best practices when it comes to integrating set-top box (STB) and Smart TV data, according to a new study from the Coalition for Innovative Media Measurement (CIMM). The ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, ...

New industry research initiative aims to develop a vision and roadmap for the future New York, May 19, 2023 – The Coalition for Innovative Media Measurement (CIMM), the U.S.-based collaboration of ...

The Coalition for Innovative Media Measurement (CIMM) is launching a study on how to improve use of smart TV automatic content recognition (ACR) data in TV measurement solutions. Smart TV data -- ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has appointed MTM co-founder Jon Watts as Managing Director, succeeding Jane Clarke who is retiring. Watts ...

The 12-year-old Coalition for Innovative Media Measurement (CIMM) will be getting new leadership within the first three months of 2022. That’s because the organization’s CEO and Managing Director who ...