A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola is ringing in Chinese New Year (CNY) in Singapore and Malaysia with a new cross-border anthem, featuring Malaysia’s ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

What should have been a brief trip 74 years ago this month turned into a disaster-movie-scale nightmare. Think of it as “The ...