Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Successful B2B brands are intensely focused on their customers, ...

Businesses, big and small, invest heavily in marketing to attract more customers and boost sales. The goal of marketing is to reach the right audience on an affordable, effective budget, but when a ...

Making smart marketing decisions is important if you want to grow your business, and a good competitor analysis tool can give you the information you need to understand what your competitors are doing ...

If you're a business owner or aspiring to be one, you've likely come across the term "competitor analysis," also known as competition or competitive analysis. But have you ever paused to consider what ...

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect ...

Opinions expressed by Entrepreneur contributors are their own. Whether pitching your company for funding from startup investors or putting together a business plan to present to the bank, building a ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

For businesses either just entering their industry or wanting to review their standing in it, using a competitor analysis tool can be a great way to compare themselves against similar companies. This ...