Controversial advertising encompasses a range of strategic choices that deliberately transgress social norms or provoke strong emotional reactions to capture consumer attention. From shock-oriented ...

Consumers increasingly equate naturalness with health, environmental responsibility and minimal intervention in the food supply chain. Judgements of naturalness often hinge on both the intrinsic ...

What does it take to power a truly real-time customer experience? More than just data collection. Let's start there. Let’s face it. Simply delivering a digital interaction in real-time conversational ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...