Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

New consumer research from AlixPartners reveals that despite rising inflation and concerns about the impact of tariffs, price alone is no longer the primary driver of consumer purchase decisions in ...

This third dimension of research goes beyond surface-level data to reveal actionable human-level insights, empowering businesses to thrive in a rapidly evolving market landscape.” — Michael Vasquez, ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

You want to buy a coffee machine. Which one would you choose: a five-star-rated model with a single review or the one with only 3.9 stars but over 400 reviews? There's a reason why we tend to prefer ...

For many of us, any kind of shopping is stressful enough. The anxiety, however, really kicks in when you must purchase something you're going to share with another person. Such are the findings of a ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...