Before the TV industry became infatuated with identity, there was contextual targeting. Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched ...

Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

NEW YORK—A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in ...

Neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads, a 26% positive lift in responses, and 30% higher than standard IAB contextual ads, according to findings from ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media campaigns, the companies announced. Using Proximic’s natural ...

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The ...

Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...