As AI moves from hype to measurable results, one truth is becoming clear: Enterprise AI needs business context to be fully trusted.

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Instructed Retriever leverages contextual memory for system-level specifications while using retrieval to access the broader ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...