Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from.

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now ...