There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies ...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from.

NEW YORK, May 17, 2022 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context ...

Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer.

Sell-side adtech firm PubMatic is partnering with Cognitiv, a deep-learning advertising platform, to deliver a contextual targeting tool using GPT 4 large language models (LLMs). The new offering goes ...

Magnite has announced its integration of Anoki ContextIQ, a multimodal AI platform designed for contextual video intelligence in connected TV (CTV) advertising. As the first supply-side platform to ...

Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media campaigns, the companies announced. Using Proximic’s natural ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Experts weigh in on where the brand goes from here. Warner Bros. Discovery is jumping on the shoppable ads craze with a new set of ad formats designed to showcase products that resemble those seen in ...

NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...