Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

If you’re running a small business right now, marketing probably feels more expensive, more complex, and less predictable than it did even two years ago. Ads cost more. Organic reach is unreliable.

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...