Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for ...

Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...

Facebook is introducing new requirements for custom audience targeting which will be in effect for all advertisers starting July 2nd. New requirements are being introduced in an effort to ensure ...

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool ...

Facebook said it’s expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or phone numbers, by adding a ...

Clinch has launched a first-to-market, customer- and privacy-centric server-to-server ad serving integration with Amazon DSP, enabling advertisers to serve and decide against Amazon Custom Audiences.

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp ®, an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a new integration with Microsoft Bing Ads to ...

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...

Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your ...