Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Profits are derived from customers via sales and distribution channels. But few organizations validly report profit and loss statements for each customer. What explains this? First, let’s step back to ...

Editor's Note: This article has been updated on February 27, 2024 to include new data and information. The original content was authored by David Weldon. Customers and partners now expect to be ...

Your customers most likely have very definite preferences in communication channels, but their choices might not be the most profitable for you. What if you could maximize customer profitability by ...

Well, that’s over, and aren’t we all glad to put 2020 in the rear-view mirror? For a minute, however, let’s look at a silver lining, because I think there is one for supply chain managers. That’s ...

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore ...