What does a CDP do? The term "customer data platform" was coined by martech consultant David Raab in 2013. In a blog post, Raab defined the customer data platform as any system that can gather ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full ...

For more than a decade, customer data platforms promised to give businesses a unified view of the customer. Since then, the category has evolved from standalone platforms to warehouse-native ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

HP has replaced its customer data platform with Databricks CustomerLake. A customer data platform, or CDP, is the tool ...

Today’s big data technology stack includes databases, data management and integration software, and data analytics tools – all critical components of an effective operational or analytical data system ...

Choosing the right data platform is critical for the modern enterprise. These platforms not only store and protect enterprise data, but also serve as analytics engines that source insights for pivotal ...

Digital transformation and everything it involves is based on data. Recent research by ARC Advisory Group confirms the importance of data usage in manufacturing and operations and that the digital ...